Parma Promenade opens its doors: Svicom Group involved in Leasing Advisory and Pilotage activities

Parma Promenade is now a reality. Seven days ago, Parma Promenade, the first Shopping Resort in Emilia-Romagna, celebrated its Grand Opening, marking the completion of the repositioning and refurbishment of Parma Retail.

Svicom Group contributed to this transformation by bringing together different yet complementary areas of expertise across leasing and pilotage services.

Svicom Agency, acting as Leasing Advisor, worked alongside Eurofund Group and Signal on the leasing strategy and the definition of the merchandising mix, with the aim of developing a retail offering fully aligned with the project’s concept.

With a GLA of 51,000 sqm and 45 stores already open, Parma Promenade is set to further expand its offering by the end of the year, with upcoming openings including HalfPrice, Primor, Deichmann and Wappy family entertainment centre, among others.

Svicom Agency’s activities were complemented by the pilotage mandate entrusted to Svicom SpA Società Benefit, the Group’s parent company, which coordinated the technical and operational process across 75 units.

Two areas of expertise, one cross-functional approach.